A study by Jakob Nielsen found that 90% of the online community are lurkers, that is, they read and watch without participating, where only 9% of users contribute “a little” and 1% actively contributing.
So only 1% of reading your blog are really committed to it, and the rest are at best occasional participants.
The study does not speak only of blogs so the actual number could be higher or lower and no doubt vary from site to site. But the conclusion is correct. The vast majority of readers leave your blog without leaving comments or contributing in some way. Some bloggers are in fact consistent with this and ls off comments. Learn more about whether to have comments enabled and the drawbacks of the comments.
To some extent it’s like things are, and probably have to get used to it. However, speaking of comments, there are certainly ways to enhance interactivity with your blog.
10 ways to increase comments on your blog
1. Invites comment: I noticed that when explicitly invited to leave comments, they arrive in greater numbers than when I do. To some extent this confuses me, as most readers know it is possible to comment on any item. But presumably actively invite comment on any mental mechanism. Remember that many new readers who are not familiar with blogs do not always know it’s possible to comment on and how. An invitation to join a well composed and easy to use feedback to help is good help.
2. Question: Include items specific questions definitely helps you get more comments. My experience is that making the title of an article is a question is a particularly effective way of getting a response from readers, since you are setting up this question in his mind from the start.
3. It leaves open the bottom line: If you say all there is to say about a subject is less likely than others to add their opinions because you’re covering everything that they could tell you. Of course you do not want too much content to leave unfinished, and yet write articles which leaves open the conclusion, leaving room for your readers are also some experts, is an art.
4. Interact with comments: If you do not take yourself out of your comments section, why should your readers? If someone leaves an interesting comment, interact with it. This is increasingly difficult when the blog is growing, but it is very important in the early days, because that demonstrates to readers that their comments are valued. It also creates a culture of interactivity and gives your readers the impression that your comments section is a busy place and you value. Depending on the activity grows, you can afford to be less active since and will be the readers who themselves are answered by creating a community. However, it never completely ignore the comments.
5. Set limits: I noticed that after establishing rules for my comments section with its own policy, the number of them has grown. Could be a coincidence, or a response from my readers to know what is and is not acceptable. It’s just a theory but I think a well managed comment section, modest, and free of spam, and also adequately controlled mean those outside of the pot is appealing to your readers. I personally do not mind people expressing different opinions, but when the comments turn into too personal, and things are going too far, I need to attend to put some order into the situation. In fact rarely delete comments that are not spam. It’s a situation I see that people respond well, and that makes the discussion threads are constructive result.
6. Be modest: I’ve found that readers respond very well to those articles that you show some weakness, errors, gaps in your knowledge, better than those which seem to know everything there is to know about a topic. People are attracted by the humility and respond to it better than an article written in the tone of someone who will not support any reply.
7. Be subtle: Related humility is the subtlety. There are times when you do something wrong, either a misspelling or grammar, which will be the cross of your argument or any other aspect of your blog. Someone leave a comment stating your fault, and it is too easy to respond defensively and rudely. We’ve all seen the kind of war to do that it causes. I know it is not easy, but a subtle use of the comments where you admit your mistakes and successes of others is a right which alienate lurkers and make your readers feel more secure to leave comments.
8. Be controversial (?): The question mark comes, because it does not always work to be controversial: Lately I avoid it whenever I can. But there’s nothing like a bit of controversy for people to comment on your blog. Of course, the controversy has other consequences. One is to kick your ass in less committed readers.
9. Premia comments: There are many ways to recognize and reward the good comments. From simply adding a “good comment” to remember it in your new items. Pay attention to those of your readers who do good feedback helps make regular commentators, and also gives an idea of ??what your new readers can make a proper use of your commenting system.
10. Keep it simple: I let a lot of comments on many blogs each week. But there is a situation in which they rarely do, even if the item is really worth, and when to login before posting a comment. It may be a vague, or without the “may” – or maybe there is something inside me that prevents me from leaving too many personal details for no reason. But when I see a comment section that requires registration almost always: 95% of the time, I leave the blog without leaving the comment I wanted to leave. I understand the temptation to require registration to comment: combating spam in most cases, but something inside me refuses to participate in those discussions. Registration is a wall you put in front of your readers, some may want to jump but others simply stared at him. The same applies for other eligibility requirements go too far beyond the basics. Your comments section is so simple and easy to use as possible.
Seen in 10 Techniques to Get More Comments on Your Blog posted at ProBlogger.
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